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Privacy Policy

Privacy Policy

This Privacy Policy explains how Public Wills Pte. Ltd. (UEN: 202608649W) collects, uses, discloses, and protects personal data when you use our website at www.publicwills.com.sg and any other features or programmes made available from time to time (collectively, the "Services").

By accessing or using our Services, you agree to the terms of this Privacy Policy.

We are committed to complying with the Personal Data Protection Act 2012 (PDPA) of Singapore.

1. Personal Data We Collect

1.1 Business Clients

  • Company name, UEN, registered address, and business contact details

  • Names, email addresses, and roles of authorised team members and administrators

  • Billing and payment information (processed via third-party payment gateways)

  • Usage logs, login activity, and platform interaction data

  • PWW Certification and PEP course enrolment, assessment records, and completion status

1.3 Automatically Collected Data

  • IP address, browser type, device identifiers, and operating system

  • Pages visited, time spent on the platform, and clickstream data

  • Cookies and similar tracking technologies (see Section 9)


2. How We Use Your Personal Data

We collect and use personal data for the following purposes:

  • To create and manage your account and provide access to the Services

  • To facilitate will writing, estate planning, and document generation

  • To operate PW Planner — including processing uploaded financial documents to generate consolidated gap analysis reports

  • To administer and deliver our certification and training programmes, including the PWW Certification course and PEP course, and to issue certificates of completion

  • To process payments and manage billing

  • To communicate important updates, service notices, and support responses

  • To send marketing communications where you have opted in (you may opt out at any time)

  • To comply with applicable laws, regulations, and court orders

  • To detect, prevent, and investigate fraud, security incidents, or misuse of the platform

  • To improve our Services through analytics and user feedback


3. Disclosure of Personal Data

We do not sell your personal data to third parties for their own marketing purposes. We may share personal data with:

  • Authorised personnel within your organisation (for business client accounts) who have been granted platform access

  • Third-party service providers who assist us in delivering the Services, including cloud hosting providers, payment processors, email delivery services, and analytics platforms — all bound by data protection obligations

  • Legal and regulatory authorities where required by Singapore law, including the Personal Data Protection Commission (PDPC), the courts, or law enforcement agencies

  • Professional advisers such as lawyers and auditors, under obligations of confidentiality

  • Successor entities in the event of a merger, acquisition, or sale of assets, subject to equivalent data protection obligations

  • Qualified financial advisors and estate planning professionals within our network, where you have indicated an interest in receiving financial planning or estate advisory services, or where we reasonably consider such an introduction to be in your interest. Where such sharing occurs, it is subject to appropriate data protection safeguards and the receiving party’s obligations under the PDPA

Where personal data is transferred outside Singapore, we ensure that adequate protections are in place in accordance with the PDPA.


4. Retention of Personal Data

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. In general:

  • Account data is retained for the duration of your subscription and for up to 7 years after termination for legal and regulatory compliance purposes

  • Will documents and related client data are retained in accordance with the instructions of the subscribing business client and applicable legal requirements

  • Financial documents uploaded via PW Planner are retained only for as long as necessary to generate the consolidated report, unless the business client opts to retain them within the platform

  • Certification records (PWW and PEP) are retained indefinitely to support verification of certification status

When data is no longer required, it is securely deleted or anonymised.


5. Security of Personal Data

We implement industry-standard technical and organisational measures to protect personal data against unauthorised access, loss, or destruction. These include:

  • Encryption of data in transit (TLS) and at rest

  • Role-based access controls and multi-factor authentication

  • Regular security assessments and penetration testing

  • Staff training on data protection obligations

However, no method of transmission over the internet is completely secure. You are responsible for maintaining the confidentiality of your account credentials.


6. Your Rights Under the PDPA

As an individual whose personal data we hold, you have the right to:

  • Access your personal data held by us

  • Correct any inaccurate or incomplete personal data

  • Withdraw consent for the use of your personal data (where processing is based on consent), subject to legal and contractual limitations

  • Request the deletion of your personal data, subject to our retention obligations

To exercise any of these rights, please contact our Data Protection Officer at: legal@publicwills.com.sg. We will respond to your request within 30 days.


7. Data Protection Officer

Public Wills Pte. Ltd. has appointed a Data Protection Officer (DPO) in accordance with the PDPA. You may contact our DPO for any data protection queries or concerns at:

Email: admin@publicwills.com.sg

Address: 60 Paya Lebar Road, #06-28, Paya Lebar Square, Singapore 409051


8. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies independently.


9. Cookies

We use cookies and similar technologies to improve your experience on our platform. Cookies help us remember your preferences, analyse usage patterns, and deliver relevant content. You may disable cookies through your browser settings, but this may affect the functionality of the Services.


10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated Policy on our website and, where appropriate, by email. Your continued use of the Services after such changes constitutes your acceptance of the updated Policy.


11. Governing Law

This Privacy Policy is governed by the laws of Singapore. Any disputes arising in connection with this Policy shall be subject to the exclusive jurisdiction of the courts of Singapore.


12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Public Wills Pte. Ltd.

Email: admin@publicwills.com.sg

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